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WNYB Looking to Serve Spanish Audience

According to the latest Nielsen ratings, Western New Yorkers seem to religiously avoid watching the local religious channel WNYB-TV in prime time.
It averaged one-tenth of a rating point in July of 2010 in prime time, equivalent to about 600 homes. And this July, it didn’t register a rating at all.
But now the station which is part of a network that calls itself a leader in Inspirational Television is seeking to serve a new audience.
The local Total Christian Network station based in Orchard Park recently added a fourth digital channel geared to the Hispanic Community with programs that are in Spanish.
“It is the fastest growing segment of the population in the United States,” explained Sean Brennan, the production manager of WNYB.
Brennan has no local figures but he said he has been told by local Hispanic pastors that “there are a lot of Hispanics on the West Side (of Buffalo).”
WNYB, which airs on its standard definition 26.1 and high definition 26.2 channels, has added Hispanic programming on digital Channel 26.4 that can be received by a simple antenna. The channels are also streamed on the TCT Network’s web site www.tct.tv.
Channel 26.1 airs teaching, music, ministries, church services and wholesome entertainment programs that are produced locally and nationally.
Channel 26.2 broadcasts programs from the TCT Network, with more than 70 percent exclusive to TCT.

Channel 26.3, which was launched more than a year ago, is a Family Channel that offers a Family-Friendly lineup with programs geared to youth, children and family. They include many old television favorites, including “Bonanza, “Ozzie & Harriet” and “I Love Lucy.” Hmm. Seems like there is a run on those lately, with the introduction this week of WBBZ.
Channel 26.4, called LaFuente, features Spanish-language inspirational programming from around the world for the Hispanic community. The programs from Costa Rica, Venezuela, Peru, Colombia and the United States include movies, children’s programs, youth music and church services. LaFuente will also air exclusive TCT favorites in Spanish and newly TCT produced exclusive Hispanic programs.
WNYB-TV is producing “Pregunte Al Pastor” (“Ask the Pastor”) every Monday live at 4:00 p.m. from its Orchard Park studios. A panel of Pastors from Buffalo and Western New York  answer viewers’ questions from the Word of God in Spanish.
So far, Brennan said local Hispanic pastors – who he said number more than 40 – have heard  positive things about the new channel.
“From talking to the pastors, Hispanic viewers really like that they have their own channel,” said Brennan.
TCT was established by Drs. Garth and Tina Coonce more than over 34 years ago, with the mission of “changing the way you see Inspirational Television.”
* Inquiring minds want to know: How did the new program with paid segments, “Winging It! Buffalo Style,” do during the July sweeps on WNLO-TV, compared to the hour of news that ran from 8 a.m. to 9 a.m. a year ago?
Not surprisingly, the audience slipped almost 40 percent from a year ago. It averaged a 1.6 rating this July, compared to a 2.5 rating for the news hour a year ago. Of course, “Winging It” isn’t entirely about making ratings. It is about making money.

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3 responses to "WNYB Looking to Serve Spanish Audience"

  1. Bob says:

    Bonanza, I Love Lucy, and Gunsmoke must be free to broadcast. Pretty soon you will be able to watch them on every channel

    • Bob says:

      Beats “Reality” TV……………………………

    • Pretty close to it. There are indeed quite a few shows (Ozzie and Harriet, The Lucy Show, The Beverly Hillbillies, You Bet Your Life, The Andy Griffith Show, among several more obscure ones) that have episodes in the public domain (i.e. the copyright expired), and thus can be rerun quite literally for free. The other 50s/60s shows, even with copyrights, are relatively cheap and because of their long runs are traditionally split up among multiple networks.

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