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Highlighting Ads, Crawls, Songs and High Wire Acts

Jessica Paré

Jessica Paré: She Might Get Falls Rooms Booked

This is what I’m thinking::

You almost have to laugh now that the Buffalo Bills are using wide receiver Stevie Johnson as their main spokesman in advertisements for season tickets.

After all, it was only a few months ago that some sportswriters wanted to send Stevie out of town because of his childish behavior that cost the team some key unsportsmanlike conduct penalties.

The thought that the Bills might exile their best receiver and one of their most personable players is laughable now.

The Bills signed Johnson to a big free agent contract in the offseason and now are getting their money’s worth by using him in a promotional campaign in which he tells fans how much he appreciates them.   

The new commercial for State Sen. Mark Grisanti’s reelection campaign is notable for  a few things that aren’t mentioned. One, it doesn’t address the much-publicized controversy surrounding an altercation at a local casino. Secondly, it doesn’t mention that Grisanti ran as a Republican. The admissions are probably good ideas in an ad that seems to give Grisanti credit for just about everything good that has happened in Albany since he came to office. After all, he needs Democratic votes to win re-election.

With Paul Peck having left Channel 4, I’m hearing the station is close to hiring one sportscaster before Sports Director John Murphy joins him in departing the station after the May sweeps. Until the new person arrives, I’m also hearing that news anchor Lou Raguse will also handle sports on weekends. At one time before he began his news career, Raguse was interested in being a sports anchor.

Inquiring minds want to know: Where is Christie Witt, who until recently had been handling morning traffic on Channel 2’s “Daybreak.” Witt, who also produced the 11 a.m. news, has left the station.

I laughed out loud a few times during last Thursday’s live edition of “30 Rock.” The highlight was the parody of the tune  “Zou Bisou Bisou,” that Megan Draper (Jessica Pare) sang to husband Don Draper (Jon Hamm) on his birthday in the season premiere of “Mad Men.” However, the local rating for “30 Rock” wasn’t a laughing matter. It had a 2.2 rating on Channel 2 on the night of the NFL draft and the New York Rangers’ game 7 victory over Ottawa in a first-round playoff series. None of the Thursday night series on NBC hit a 3 rating locally on Channel 2. That’s pretty sad, considering Thursday night used to be Must-See TV Night on NBC. However, the current Thursday shows – including “The Office” — usually have much stronger demographics and are watched by viewers who make more money than viewers of other shows.

I’m not a big fan of Channel 2’s news crawl during all of its newscasts, but it was used well when it alerted viewers who might have been waiting for an update on the Corasanti trial that there was no testimony being taken on Wednesday.

Without the Corasanti trial, the big TV news Wednesday was Nik Wallenda’s plans to attempt to walk a wire over Niagara Falls on June 15. Amusingly, Channel 4 is calling itself the “Wallenda Walk Source.” More amusingly, Mike Cejka spent a few minutes on Wednesday’s newscast showing viewers how to navigate its website stories on Wallenda. I want the daredevil act to be successful in drawing tourists and getting $500 a night rooms booked, but call me skeptical. Now if the organizers could get Jessica Pare – who is a Canadian — to sing “Zou Bisou Bisou before Wallenda walks, they might have something. 


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