Here are some more interesting things to note about Western New York viewing patterns after the just- concluded February sweeps.
Channel 2 News Owns the Weekends: The NBC affiliate dominated at 6 p.m. on Saturday and Sunday and at 11 p.m. Saturday and wins a tight race at 11 p.m. Sunday. Of course, viewing patterns are frequently disturbed by sports on weekends but Channel 2’s victories are decisive. They also are large enough for the station to possibly declare itself the overall news leader in the market. Channel 2 also gets strong and improving ratings in weekend mornings in all but one time period.
Ricki Lake Flops Here: There will be no tears over at Channel 7 when Lake’s syndicated show ends its run at 3 p.m. weekends after one season. It barely averaged more than a 1 rating here.
Katie Couric No Big Deal Here Either: Despite some high-profile programs in February, Couric’s talk show didn’t average a 2 rating here and finished a poor third in its time period as the lead-in for Eyewitness News at 5. Of course, the lead-in didn’t help Channel 7’s newscast, which is third here.
“Wheel,” “Jeopardy” Score for Channel 4: Not surprisingly, the ratings for the two popular game shows soared when they moved to Channel 4 from Channel 7 and Channel 7’s cheaper replacements, “Extra” and “Access Hollywood,” flopped. “Wheel” and “Jeopardy” averaged double-digit ratings, which any network affiliate would die for in prime time. Of course, they came at a big price, which is why Channel 7 let them go after carrying them for decades.
NBC Prime Time Slips Here: NBC, which had a decent fall thanks to the success of “Revolution,” had a dismal February in prime time. Its prime time ratings slipped by almost a third from last February in prime time. “Revolution” will come to the rescue later this month.
In other news:
“Zero Hour” Is History: I predicted that Anthony Edwards’ new series had slightly better than a zero chance of succeeding. Now comes word that ABC has pulled it from the Thursday lineup after three episodes and plans to burn it off in the summer.
Max and Katie’s Excellent Adventure: I learned while fast-forwarding through “The Amazing Race” that WNYers Max and Katie were in last place Sunday when the episode ended with a “to be continued” line while one team contemplated withdrawing because of an injury. Max and Katie, who are newlyweds, were in first place in the bickering department. Katie constantly reminded Max about the mistakes he made.
Channel 4 Morning Promos Include Cejka: Channel 4 is using meteorologist Mike Cejka in its promos for “Wake Up!’” and he appears to be the people’s choice on Facebook to replace Amelia Segal and get his old job back. Channel 4 News Director Joe Schalerth reportedly told The Buffalo News last week that Cejka will split the duties for now with Bryan Shaw.
Jeanneret Provides a Canadian Laugh: Buffalo Sabres play-by-play man Rick Jeanneret caused a few chuckles Sunday night in the shootout of the Buffalo Sabres loss to New York when he referred to Ranger star Rick Nash as Steve Nash, the NBA star. It is kind of funny that Rick stumbled over Rick’s name. Steve Nash is a Canadian and has a higher shooting percentage than Rick Nash.